Vega Flywheel
Re:inventing product discovery. 

Innovative. Efficient. Strategic. Validate your solutions in just four weeks. 

Vega Flywheel is engineered to set your ideas into motion, aligning them precisely with market demands. We ensure your products achieve your business goals and resonate deeply with your target audience, catalyzing swift movement from concept to market-validated solutions. 

Fast. Structured. Goal-oriented. Our proprietary methodology not only defines the scope of your product, specifying its intended audience and unique value but also ensures that every facet–from usability to feasibility–is strategically crafted and executed.

What is Vega Flywheel 

Battle-tested. Proven. Vega Flywheel is at the core of our dynamic methodology designed to swiftly validate the market demand and sustainability of your product concepts. Our process confirms which products should come to life, ensuring they are poised for success and capable of driving sustainable business growth. 

Once your idea gains validation, Vega Flywheel guides you through crafting market-ready products, optimizing resources to lower development costs and accelerate time-to-market. 

Personalized. Collaborative. Powerful. Vega Flywheel is an iterative and comprehensive process designed to ensure product excellence that will give our clients a strategic competitive advantage. Our extensive experience allows us to be flexible and adaptable so that we can tailor the process to the clients' needs. It can adapt to each client's specific goals, company size, and scope of work.

Our product discovery in numbers

70 +
Successfully conducted product discoveries
300 +
Millions of market opportunity unlocked
150 +
Millions total cost savings
60 %
Lower development costs

What the product discovery process looks like

Tailored to your needs. Created to bring value. Vega Flywheel is meticulously designed to align precisely with your specific needs, ensuring high-value outcomes in a remarkably shortened timeframe.

We use our know-how, “100 Vega Minds” – a crowdsourcing mechanism for ideation that taps into a diverse pool of ideas and insights, driving the innovative development of each product.

Custom templates. Unique question sets. Iterative design. Feedback loops. All of these provide the basis for a consistent methodology used across various products and industries. At the same time, predefined steps help us move faster and more efficiently through the process, ensuring rapid progress through the following phases:

Vision alignment and team empowerment

Establish a unified vision and purpose, empowering the team with clear direction and shared goals.

Strategic insight gathering

Develop an informed strategic direction to ensure product excellence through comprehensive market, competitive, and customer research and analysis.

Concept development and design

Create a robust conceptual foundation that addresses user needs and business objectives, setting the stage for optimal product solutions.

Prototype validation and testing

Produce a validated prototype with data-driven proof of concept, confirming the product’s market fit and usability.

Execution blueprinting

Define a detailed blueprint for successful execution, encompassing all aspects of strategy and scope.

Product roadmapping

Finalize an actionable product roadmap, incorporating risk mitigation strategies and providing clear direction for successful product development and launch.

Who is Vega Flywheel for?

Improving existing products. Creating new products. Identifying market opportunities. Assessing risks. Making smarter investments.

Our product discovery process can help a wide range of businesses to refine their offering, fortify value proposition, and capture bigger market share: 

  • Early-stage startups
  • Startup incubators/accelerators
  • Scale-up companies
  • Small and medium businesses (SMBs)
  • Enterprise companies
  • Investors looking for portfolio innovation
  • Independent entrepreneurs
  • Innovators seeking market validation
Let's talk
Microsoft Dynamics Vega IT

Need a more tailored product discovery approach?

For products requiring specific insights or faster timelines, learn more about our Custom Product Discovery Services, designed to fit your unique needs and time constraints. Additionally, more complex products may require extended timelines to ensure thorough exploration and validation.

Learn more

Vega Flywheel product discovery deliverables

Clear. Precise. Actionable. Our deliverables become the blueprints for your success. In the four-week journey, together with our clients, we accumulate enough knowledge to empower clients to achieve their goals. We give them a clear strategy on how to start realizing their ideas. The deliverables potentially include:

Product vision

A clearly articulated vision that aligns with business objectives.

Problem frame

Identification and definition of the core challenges the product aims to solve.

Market analysis

Insights into the competitive market landscape.

Technology and trends overview

Current state of relevant technology and emerging trends.

Customer segment analysis

Detailed breakdown of target customer groups.

User persona profiles

Detailed profiles of ideal users based on thorough research.

Customer journey map

Visualization of the user’s experience with the product from first contact to post-purchase.

User story map

A visual representation of the user’s interactions with the product.

Value proposition

Clear statement of the product benefits and value differentiation.

Product wireframes

Visual representations of the product’s layout and features.

Hypothesis testing report

Results of tests conducted to validate assumptions about the product.

Validated prototype

A tested and refined prototype based on user feedback.

Actionable roadmap

Step-by-step guide for product development and launch.

High-level system design

Architectural overview of the proposed system.

Solution architecture

Clear blueprints of the proposed system.

Test plan

Framework for testing the product throughout the development process.

Execution plan

Detailed schedule and plan for product development activities.

Brains behind the Vega Flywheel

Push boundaries. Win big. We collect the know-how from 100 Vega Minds, 16 years in the industry, deep domain expertise across numerous sectors, and relentless passion for helping businesses soar to new heights—just like a flywheel does.

From health and education to finance and insurance, we’ve got experts who know your industry and its unique complexities. During the Vega Flywheel process, depending on the scope and complexity of your product, you will work closely with the brains behind some of the most innovative products:

Product strategists and/or Technology strategist

Product owner

Business analyst

Technical architect

UI/UX designer

Software engineers

Data scientist and/or data analyst

Project manager

Domain experts

100 Vega IT minds

Senior advisors

A comprehensive guide to product discovery

If you have your mind set on disrupting the industry and you want to create something completely new — product discovery becomes even more important.

Here's what you can expect to find in our guide: Introduction to product discovery, why product discovery matters, and how to form hypotheses and validate ideas.

Let's build the world you imagine, together. 

Sasa Popovic Contact Form (1)

Sasa co-founded Vega IT 16 years ago with his former university roommate Vladan. Their dream of founding an IT company has grown into the premier software company with more than 750 engineers globally. If you prefer to send an email, feel free to reach out at hello.sasa@vegaitglobal.com.

Real people. Real pros.

Book a call today.

Send us your contact details and a brief outline of what you might need, and we’ll be in touch within 12 hours.